Metaverse
MarTech is your source for metaverse content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
MarTech’s metaverse marketing experts to follow
Here are the top VR and metaverse marketing experts you should follow as they create the future.
Marketing artificial intelligence (AI)
Meta unveils generative AI tool for Facebook and Instagram advertisers
New tool underlines company's change of focus away from the metaverse and towards artificial intelligence.
Walmart pulls Universe of Play off Roblox platform after consumer groups’ complaint
The groups said Walmart’s Universe of Play was an advergame and asked CARU to review it. The retailer said CARU OK’d it before launch.
Top 10 immersive marketing trends that will grow your grinchy heart in 2023
From better B2B marketing in the metaverse to more engaging virtual events, here's a preview of key immersive marketing trends in 2023.
Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023
While overall ad spend will continue to grow, many marketers expect to adjust their mix of channels every month.
Over half of marketers are using the metaverse or considering it
56% of media buyers are activating metaverse strategies or getting there, an IAB survey finds.
How new remote work apps and virtual meetings are transforming employee experience
Roam, Frameable & Party.Space are delivering experiences that help employees and orgs adapt to the work-from-home era.
Web3 content and capabilities from an agency’s perspective
Razorfish’s Cristina Lawrence shares her agency’s vision on how to get brands plugged into Web3.
Survey finds gamers prefer native ads
A new gamer study from Frameplay shows the top ad formats in the $196.8 billion videogame industry.
Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data
The data collaboration serves advertisers using HMG’s Converged audience and data management platform.
PolyientX launches self-service NFT platform
The platform is no-code and aims to deliver an NFT-based loyalty and rewards program.
What is the metaverse and how can we get there?
Two experts discuss virtual worlds and how marketers can connect with metaverse users.
Manifesto for the makers of the metaverse
We must act as advocates for our audiences, ensuring their inalienable rights are honored and respected in these new digital spaces.
Sitecore adds new products to its composable DXP
Sitecore announced new product components for its composable digital experience platform at this week's Symposium conference.
How Adidas builds metaverse experiences and partnerships
Adidas' VP of global marketing explains the strategy behind metaverse team-building and execution.
Digital out-of-home branches out with programmatic
The DPAA Global Summit showcased how DOOH plugs into the larger adtech world to connect omnichannel campaigns.
Hot Topic launches metaverse Halloween collection on Roblox
The Halloween Forever Collection includes virtual items Roblox users can access in-game and on the Roblox Avatar Shop.
Delivering rich and personalized customer experiences within the media ecosystem
Unravel complexity to unleash and deliver personalized experiences.
Marketers making less use of martech’s expanding capabilities
Only 42% say they are utilizing all the capabilities of their martech stack.
How to build a disruptive marketing campaign
The way customers view, interact and accept brands is evolving. Here's how businesses can utilize disruptive strategies to boost their marketing efforts.
Walmart launches Roblox metaverse experiences
Walmart Land and Walmart’s Universe of Play target core Roblox users ages 17 to 24.
What’s hot in the metaverse for consumers
Music and travel lead the way for why users are attracted to metaverse virtual experiences.
Samsung bridges metaverse and real life experiences for Climate Week NYC
Simultaneous fashion shows on Decentraland and in-store kick off a weeklong multi-channel activation.
Samsung launches weeklong metaverse and NFT activation
Multi-pronged campaign has users hunting for clues on Discord, acquiring NFTs and attending virtual events in Decentraland.
The budget bottleneck: How to get more from your marketing budget
No matter how big or small your budget is, what matters is how you spend it. Learn how to get higher returns from your marketing investment.
Top 3 marketing use cases for the B2B metaverse
Virtual worlds and immersive technology are not just for consumer campaigns. Here's how to begin your B2B metaverse marketing journey.
IHeartMedia launches metaverse hub iHeartLand in Fortnite
The audio media company will host 20 events at the Fortnite-based State Farm Park virtual arena, including a first-ever metaverse concert by GRAMMY-nominated artist Charlie Puth.
Why B2B buyers now hate traditional B2B selling
Most salespeople say their organizations aren't ready for online selling.
How marketers are preparing for the future of in-game ads
Brands, agencies and publishers approach the rapidly evolving videogame ecosystem.
The top 10 immersive campaigns to learn from
Check out ten imaginative, immersive campaigns using extended reality (XR) to deliver impactful messaging.
How Under Armour’s Curry Brand shoes are taking off in the metaverse
What marketers can learn from Under Armour’s roadmap for “NF3s.”
Gap partners with DOGAMI to release pet-themed NFTs
Users in the “petaverse” will gain NFT access to Gap swag for their virtual pets, beginning July 27.
Old Navy to drop NFTs in July 4th promo update
The Gap-owned retailer’s first-ever web3 activation will feature a t-shirt giveaway and charity auction.
PepsiCo’s strategies for marketing via online games and esports
PepsiCo's head of gaming and esports shares his playbook for connecting with gamers and fans.
IAB releases proposed standards for in-game ads
The in-game advertising community are coming together to develop common standards and metrics.
How B2B marketers can leverage the metaverse
Why should consumer brands have all the virtual fun?
Samsung expands metaverse presence with Discord
Samsung’s launch on the gaming community platform will give fans access to events, products and NFT drops.
So you think you’re a martech genius?
Only 43% of respondents know their APIs. Test your knowledge with our quick 10-question quiz!
Chicago Cubs dive into the metaverse with Web3 marketing platform Valence
Fans will get an immersive augmented reality experience in the area around Wrigley Field
Salesforce partners with TikTok for social commerce
Salesforce Commerce Cloud adds booming video platform TikTok to its battery of sales channels.